About
Since 1990.
Same family,
same counter.
A family run outdoor store in Mazraat Yachouh, built around hunting, scouting, camping and fishing, with decades of experience behind the counter.
Our story
It started with a passion.
In 1990, Heroes Trading began with Elie Abouzeid and a genuine passion for the outdoors. Hunting, fishing, scouting and time spent outside were already part of his life, and the idea was simple: create a place where people could find reliable equipment, practical advice and someone behind the counter who understood how that equipment would actually be used.
What began as a small family run shop gradually grew through word of mouth and returning customers. The range expanded, the store evolved and new departments took shape around hunting, scouting, camping and fishing. Over the years, Heroes Trading became more than a place to buy gear. It became a familiar stop for customers preparing for a hunting trip, a scout camp, a weekend outdoors or a day on the water.
As the business grew, new generations of the family became part of the story, bringing their own experience while keeping the same approach that Elie started with: know the equipment, listen to the customer and stand behind what you sell.
Decades later, Heroes Trading is still family run, still rooted in Mazraat Yachouh and still driven by the same passion for the outdoors that started it all.
Mazraat Yachouh
Where the Heroes Trading story began.
Why choose us
What you get at the counter.
The reasons our customers drive past larger stores to get here.
We sell what we use
The people behind the counter hunt, camp and fish. Ask us what we would choose ourselves and you will get a practical answer based on real experience.
Four departments. One store.
Hunting, scouting, camping and fishing come together under one roof, making it easier to find the equipment and advice you need in one place.
Service after the sale
Our support does not stop at the counter. From workshop services to warranty claims and after sales support, we are here when you need us.
Decades of local knowledge
Years of helping customers prepare for the field, the camp and the water means there is usually someone at the counter who has seen it before.
Mission
Get people outside, properly equipped.
Our mission is simple: help people enjoy the outdoors with equipment they can trust and advice they can rely on.
Whether someone is preparing for a hunting trip, a scout camp, a weekend outdoors or a day on the water, we want them to leave Heroes Trading feeling confident about what they are taking with them.
That means practical advice, dependable equipment and a team that is still here when you come back.