Adventure starts here · Mazraat Yachouh

Built for the season. Proven since 1990.

Hunting, scouting, camping and fishing equipment chosen the hard way, by people who carry it themselves and who will tell you straight which one to buy.

Family run
Since 1990
Departments
Hunting, Scouting, Camping, Fishing
In-store services
Gunsmithing & repairs
Find us
Au Carrefour Center
Elyssar Main Road
Mazraat Yachouh, Lebanon

About the store

A counter, not a warehouse.

Heroes Trading has been outfitting hunters, campers and anglers since 1990, and it is still run by the same family that opened it.

We do not stock everything. We stock what holds up. If a product fails for our customers, it comes off the shelf. That is why our brand list is shorter than the big stores, and why people drive across the country to ask us what to buy.

Read our full story →

Why choose us

Since 1990, getting it right at the counter.

Four reasons our customers drive past larger stores to get here.

01

Since 1990, one family

The same family has run this counter since 1990. The advice you get today comes from decades of watching what holds up and what does not.

02

Everything for the outdoors

From firearms and optics to fishing, camping and scouting gear, we bring together the equipment you need for the field, the trail and the water, all under one roof.

03

Our own workshop

Gunsmithing, scope mounting, reel service and rod repair are handled here, by us. Nothing gets mailed away and nothing waits on a call centre.

04

Local knowledge

Where the fish are holding, which season opens when, which track is still washed out. It comes free with anything you buy.

Brands we carry

The names on our shelves.

ATA Arms
Axor Arms
Benelli
Beretta
Browning
Franchi
Fabarm
Huglu
Kral Arms
Winchester
Remington
Mossberg
Stoeger
Gerber
Walther
Bushnell
Buck
Benchmade
Leatherman
CRKT
And many more

Come see it in person

Visit us in-store.

We are not an online shop, not yet. Everything is bought and sold across the counter, which means you can pick it up, compare it, and ask someone who has used it.